Our team facilitated branding efforts, messaging strategy, created collateral, and developed the Legisus website for the newly founded financial guardianship business.
The founders of Legisus needed a brand and company story to attract lawyers and the public to their services. Authenticity was of high importance due to outsiders taking advantage of people with disabilities and their families.
Experience Gusto met with Legisus team leadership, along with lawyers likely to refer business, to ensure the brand messaging was organic and demonstrated community care. Because Legisus works with traditional court systems and a variety of families, print collateral needed to be produced along with an easy-to-navigate website.