EdTech Rebrand, Content Strategy & Website Design

Nav North Banner

Brief:

Experience Gusto created new branding and online portfolio for an educational technology company who had no choice but to spend more time building their clients’ solutions than framing a cohesive brand voice for themselves.

Need:

The Navigation North team had an out-of-date website with irrelevant content. Their website didn’t adequately demonstrate what they do as a company and gave the appearance of poor technical skills. They needed a new brand, content, and website – stat.

Joe

“Chris at Experience Gusto manages projects like a seasoned pro while keeping creative at the forefront. He finds the best use of resources and always gets the job done, regardless of what problems get thrown at him.”

Joe Hobson, President
Navigation North

Solution:

We lead customer user persona exercises, content strategy sessions, crafted fresh branding, produced a variety of collateral, and designed and developed and new website. Organic SEO efforts included link building with high domain authority websites, blog post content, and proper Google search console and Analytics setup.

Website Design
Website Design